Southerly is a brand and design agency based on the South Coast of England.

We work with some of the world’s most exciting companies, from entrepreneurial start-ups to global brands. Our work is not limited by sector or media. And it’s this diversity that helps us bring a breath of fresh air to each and every project.


What do we do?

  • Art-direction
  • Brand identity
  • Brand strategy
  • Design for print
  • Digital content and design
  • Exhibition and retail design
  • Marketing communications
  • Packaging design
  • Website design

Bombay London Dry Gin

Laverstoke Mill limited edition

Continuing a long relationship with Bombay Sapphire, brand consultant Jonathan Davis asked us to design packaging and branding for a new Laverstoke Mill limited edition gin. The approach features authentic hand-drawn labeling and traditional craft production techniques.


bhuti lies within

We have helped our friends at brand agency, That Thing, bring the consumer communications to life for bhuti London, an eco wellbeing escape day spa in Richmond.  We worked hard to give the initial concept work full justice, maximise impact, and keep a keen eye on limited budgets and tight timelines.  We developed a full suite of branded communications including treatment brochures, class timetables, membership packs, luxury gift bags, fascia signage and internal wayfinding graphics.


Super premium legend

Crafted in the Mongolian capital, Soyombo vodka is made in small batches and is multi-award winning. Southerly partnered with brand consultant, Jonathan Davis, to create a full set of global brand guidelines. This toolkit was designed to help local teams bring the Soyombo brand to life in a consistent, high quality way across all media and applications.

Nix & Kix

Get cayenne happy!

Southerly helped this innovative start-up soft-drinks company with their brand positioning, original packaging design and marketing communications. The product very quickly won numerous awards and was picked up by national supermarket chains, London restaurants and bars.

London Tonnage Limited

Moving elements

Southerly worked with brand consultant Jonathan Davis to create a simple and bold brand identity for London Tonnage Limited, a privately held international physical commodities trading and resources company.


Dispelling the myth

Molinari Sambuca is the best selling liqueur in Italy but in the UK the drink has an infamous party reputation. Southerly was invited to help  launch the brand in the UK and re-position the Sambuca category. We  created a bank of luxurious product and lifestyle photography and produced a suite of movies showcasing signature cocktail creation.

Red Charcoal

A grilling revolution

Southerly created the new brand identity and packaging for this artisanal charcoal, sourced from Cuba. The visual approach takes its cue from Cuban revolutionary graphics. Key messages such as the superior quality and sustainability of the product were amplified and it is now being sold to premium restaurants across the UK.

"As importers of single source Cuban charcoal, we knew we had a great product but had no idea where to start with the brand identity. We needed help….. Harriet and John listened patiently to our ideas over several meetings and came up with numerous strong brand concepts, in fact it was very difficult to choose one as they were all so good. We have no hesitation in recommending Southerly."

Chris and Kim Murphy


Derrick Wade Waters

Forward thinking

Derrick Wade Waters are a firm of real estate consultants, chartered surveyors and designers and are based in North London and Harlow. We have worked closely with them over the last two years to develop a brand strategy, positioning them at the heart of the exciting development opportunity of the London Stansted Cambridge Corridor. This has been encapsulated in a colourful and dynamic visual identity, and brand implementation programme including the launch of the new website.

Casa D’Aristi

Artisanal production

Casa D’Aristi produces authentic, rum-based liqueurs at its home in the Yucatan Peninsula of Mexico. Southerly worked with Jonathan Davis to redesign its packaging range, producing a final product that reflects the artisanal methods and traditions of the Mayan people.

Bombay Sapphire

Imagination on display

Southerly were asked to design and produce a series of framed posters and a copper plaque for the new distillery at Laverstoke
Mill. Hanging proudly in the mezzanine, they showcase the winners of the World’s Most Imaginative Bartender annual competition through the years.

BemBom Cachaça

Packaging the Brazilian spirit

BemBom is a Brazilian phrase meaning ‘really good’. Southerly worked with brand consultant, Jonathan Davis, to create
this fun expressive packaging and branding. At the heart of Brazilian culture is music and carnival spirit. This is expressed in the creative approach for BemBom through circular stickers inspired by the centre of classic vinyl records.

Evendine Estate

A sparkling launch

We were commissioned to create a new brand and packaging for Little Hill Vineyard’s first sparkling wine. The art deco architecture and gentle sloping landscape inspired our creative approach.

“Southerly were very professional, highly organised and with meticulous attention to the detail of the execution. Most importantly, they produced elegant, carefully crafted design work which pushed the boundaries but adhered to the brief and the budget. They were also a pleasure to deal with.”

John Doswell