Southerly Equestrian is a brand and design agency focused on helping our clients set new standards in marketing and design in the equestrian sector.

We bring twenty years’ experience working on some of the world’s most famous brands, including Bacardi, BBC, Bombay Sapphire, Converse, Nike, Nokia, the RAC and Sky.

If your business is aiming higher, get in touch to find out how our creative and strategic solutions might help.

We help you raise the bar.


What do we do?

  • Art-direction
  • Brand identity
  • Brand strategy
  • Design for print
  • Digital content and design
  • Exhibition and retail design
  • Marketing communications
  • Packaging design
  • Point of sale
  • Website design

North West Equine Vets

The North West’s premier equine practice. Full stop.

We recently completed the creation of a new brand for this exciting new veterinary practice. We immersed ourselves in the business to get a better understanding of the business vision and objectives and translated this thinking into the creation of a confident and modern brand visual identity. We then implemented the new design across brand touch-points including signage, website, stationery and staff uniforms.

“I would like to reiterate what an excellent level of service we have received through the branding process both creatively and professionally and I would have no hesitation recommending Southerly to other colleagues in equine practice.”

Paul Smith


Cliffe Equine

Art and science

Cliffe Equine Vets approached us to refresh their brand identity.  We were inspired by Leonardo da Vinci’s horse drawings, the perfect balance of strength and beauty. We worked with the team to produce a full suite of stationery, van livery designs, uniforms and other brand touchpoints.

"Southerly had an impressive and immediate understanding of our aims of the project. With their process and supporting creative and digital skills, they were able to support all aspects of the project. The rebrand process uncovered, challenged and delivered key insights which helped inform a clear positioning and creative direction for the new brand. Although it is early days, we have received fantastic initial feedback re our new brand design and website, which will undoubtedly have a commercial impact in future. We are very happy to recommend Southerly Studio."

Rita Dingwall

Practice Manager  

Grey Stud

Local experts

Grey Stud is a five star livery yard based in Sussex. We were asked to create a brand that would reflect the high standards of care and help set a new benchmark for equestrian businesses in the area. Our design solution features a bold modern logotype and hand-drawn illustration. We are now working on implementing the new design across brand touch-points including signage, stationery and staff uniforms.

“The team at Southerly have taken the time to get a real understanding of our brand and what we aim to deliver as a provider. It has been such a pleasure dealing with the professional yet personal service they provide. I would highly recommend this innovative team.”

Jack Beeson-Smith



Simply the best

Having shown ponies with the BSPS since I was 6 years old, we were delighted to be asked to create a display for the society’s first stand at the Horse of the Year Show. Our design led with a crafted Simply the Best logo and campaign identity supported by imagery showcasing the finest British Riding ponies in the country.